Sama Hotel/Almadies Soft Opening
Sama Hotel in Almadies Dakar soft opens its doors. First of a series of chain hotels accross Africa, Sama, designed by DAJH Architects, led by founding partner Juliana El-Haddad, developed a unique brand identity. Inspired by Charles Fréger's evocative photography, the design revolves around the interplay of cultural identity, materiality, and simplicity. Fréger’s striking portraits of traditional costumes and intimate human connections guide the concept, with a focus on creating a space that reflects both the vibrancy and simplicity of local culture while providing an immersive, luxurious experience. The hotel embraces natural materials such as fairfaced concrete, timber, and woven textiles, reflecting Senegalese craftsmanship and the region's connection to nature. The tectonic design is simple yet expressive, with clear, clean lines and a harmonious integration of indoor and outdoor spaces. Large, open windows frame the Atlantic horizon, allowing ample natural light to flood spacious rooms, accentuating the textures of handwoven fabrics and smooth, earthy surfaces. Rooms are designed with an emphasis on spaciousness, allowing for flexibility and comfort. Minimalistic furniture, neutral tones, and unobtrusive details ensure the spaces feel serene and uncluttered. Thoughtfully placed lighting—both ambient and task-driven—highlights architectural features while creating a calm, soothing atmosphere. Every element is curated for ultimate comfort, blending modern luxury with an appreciation for the region’s rich heritage. The hotel becomes an oasis that celebrates both simplicity and refined comfort.
